WHAT IS THE PARENTING MEDIA ASSOCIATION?
Parenting Media Association (PMA) is as a national trade association of regional parenting media companies that produce high quality magazines/newspapers, companion websites, e-newsletters and local live parenting events targeted to growing families who are looking for ways to improve their lives. Whether it be articles on education, summer camp, family health, after school activities, family finances or great ideas on where to take the kids this weekend, regional parenting media companies offer resources that that inform and engage families in their local communities. PMA has members all over the United States, Canada and Australia and the global reach extends to over 6 million readers per month. While many publishers are independently owned and operated, others are owned by larger media companies that see regional parenting as a targeted niche to round out other offerings.
I think of the PMA as my trusted advisors who truly understand all the challenges of our particular niche business. I love that I can email or call anyone in this organization with any questions and they will get back to me with their honest feedback. How do you set up your compensation structure? What’s your distribution cost? What do you think of your CRM software? No question is off limits. I don’t know any other organization like this.
My team and I are very grateful for the many benefits that the Parenting Media Association has provided us through the years. Our media company is more profitable, reaches a bigger audience and is overall more successful because of all the training and “best ideas” that PMA offers. We highly recommend membership and active participation because it’s more than worth the effort, time and expense.
Joining the Parenting Media Association has truly been a game-changer for me and my company. Having a network of professionals who understand the parenting publishing business and provide a wealth of resources, support, and inspiration is something I could never have found without PMA. It pays for itself multiple times over and I’m grateful to have been a part of the group for many years.
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