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Group Buy Information For Advertisers

Group Buy Information For Advertisers

We offer national advertisers an opportunity to reach our desirable market through each magazine's well-established, hand-picked and highly effective local distribution network. Each year PMA makes a special group buy offer available to regional and national advertisers at a significant discount. It's an effective and efficient way to launch your new product, campaign or nationwide event.

Moms Are Mobile Shoppers

By the end of 2012, 70% of moms reported that they shop on their smartphone or tablet. Helping your advertisers understand the buying habits of your readers can give you a leg up when it comes to securing their marketing dollars.

The New Dynamics of Ad Campaigns

According to Folio.com's TJ Raphael, "Cross channel integration is the new normal—get on board or move over."

What Makes an Ad Effective? Consumers and Marketers Disagree

Marketers have their favorites: TV and online ads. Consumers have their favorites, too, and magazines are one of them.

New Advertising Models that Scare Journalists

If your comfort zone is all about banner ads, it's time to get cozy with content marketing, native advertising and other collaborative advertising models that turn the church/state argument on its ear.

Advertise to Moms

If marketing to moms is an important part of your marketing mix, consider advertising where they get the information they crave, local parenting publications. Search for your local area below or consider a group buy.

Contact PMA if you are interested in pursuing a group buy.
Check out the group circulation report provided by Circulation Verification Council (CVC).

 

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