Advertisers

Moms Are Mobile Shoppers

By the end of 2012, 70% of moms reported that they shop on their smartphone or tablet. Helping your advertisers understand the buying habits of your readers can give you a leg up when it comes to securing their marketing dollars.

The New Dynamics of Ad Campaigns

According to Folio.com's TJ Raphael, "Cross channel integration is the new normal—get on board or move over."

What Makes an Ad Effective? Consumers and Marketers Disagree

Marketers have their favorites: TV and online ads. Consumers have their favorites, too, and magazines are one of them.

New Advertising Models that Scare Journalists

If your comfort zone is all about banner ads, it's time to get cozy with content marketing, native advertising and other collaborative advertising models that turn the church/state argument on its ear.

Mother's Little Helper: The Social Web

If moms weren’t already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in the middle of key Internet trends.

from MediaPost.com